The first and most important rule in search engine optimization is to provide value and use the right SEO tools, but what is the best onpage SEO tool online?
To have a higher position in the search engine rankings, you need to provide clear signals that your pages are better than those of your competitors.
There are many strategies, tactics, and tips in this regard, but the most important thing you can do is optimize your content and make sure it is simply excellent. Also, keep in mind that search engines will prioritize the most important pages among the most relevant ones.
So, for a search query, they will initially select the most relevant pages, and the order of the display will be directly proportional to their importance and notoriety.
On-page SEO refers entirely to creating or optimizing the relevant signals of a web page for search engines. Having some experience in optimizing and promoting sites, I formulated some essential rules, which helped me organize my work and improve my results. I hope these rules will help you too.
To find out the best onpage SEO tool online, you have to understand what internal (onpage) factors contribute to your search engine ranking.
1. Choosing the right keywords
Before you start writing any content (including title, meta description, image name, etc.), you should know what problem you’re trying to solve, specifically — what users are really looking for and what expressions have the highest search volume. It is recommended to consider the competition, to take into account the perfect balance between the most searched keywords and those that are less specific to the competition.
You could do this research using several online tools, but the most popular are offered by Google (Search, Analytics, Webmaster Tools, AdWords, Trends, etc.).
Start analyzing your competition by searching Google for the targeted keyword. Pay attention to page titles, meta descriptions, URLs, subtitles, and create better versions. It is crucial to have relevant URLs, page titles, and descriptions, as these elements are essential in the search engine indexing process.
When it comes to using keywords, keep in mind:
Using keyword variations is an optimal option because it reduces the risk of being penalized for “over-optimization”. This method lets you cover more content from the same semantic field (multiple long-tail keywords). It’s also good to know that longer terms are superior to shorter terms (keywords help the site rank better if they appear everywhere).
Given the above ideas, it is important to note that the choice and use of keywords is based on an analysis based on the estimated volume of search keywords.
2. URL and Permalink
The URL must describe the exact purpose or content of the page. Users need to be able to understand if the page meets their needs before opening it. The URL suffix (last part, not including the domain name or main directories) must summarize the page. The URL prefix (domain name + root directories) must provide context.
When it comes to the URL and Permalink, try to follow the rules below:
- URL length must not exceed 100 characters.
- It is preferable to separate words by hyphens (-) and not by underscores (_).
- Create a descriptive and memorable message for the user.
- Avoid excessive keyword stuffing.
- Avoid dynamic parameters (sortBy, sessionID, lat, long, etc.).
- Avoid words without search potential (info, tag, article, etc.).
- Avoid special characters (except for certain languages such as Russian, Chinese, etc.).
- Perform perfectly functional URLs (the same content will be uploaded, no matter who, where, or when they access a specific address).
3. Page title
Page titles are a crucial factor when analyzing your page and choosing the best onpage SEO tool online.
The page title appears at the top of the browser and subtitles in a snippet of the page with organic search engine results. This title also appears on social networks when someone shares that URL.
For these reasons, the title of the page has not only a huge SEO value (it is one of the most important factors) but also an indisputable value of “attracting clicks” (it works as an incentive to access by clicking).
It is best to find a balance between search engine optimization (SEO) and ease of use.
Here are some recommendations when it comes to the page title:
- Keywords need to be closer to the beginning.
- Keep an eye on the length of the title (50–60 characters).
- It must be unique.
- It must be convincing.
- Avoid words without search potential.
- Use your brand name (at the end) only if it will help increase the number of hits.
- Avoid keyword stuffing.
- Avoid special characters (except for certain languages).
4. Headings and subtitles
These are highlighted snippets of text that show users and search engines the most important elements.
Spiders scan and identify the words used in titles and subtitles, which, for this reason, must accurately describe the content of the page.
The H1 tag (the main and most important title on the page) should appear at the top-center of the page and be the first thing visitors see when they access it. The subtitle should take the form of a “synonym” (and not the same text) of the title tag — including the main keyword or a close variation. There is no set length limit for subtitles, but they should not be too long and fall in a row or two.
Subtitles should clearly convey the page’s ideas, and keep in mind that titles and subtitles are another means of reflecting your pages’ content.
The subtitle must be useful and informative, specific, and relevant. Try to go beyond conventional ideas and make them unique and original.
5. Meta description
The meta description summarizes the page and appears as a snippet of text in the list of organic results under the page title. It plays an important role, as it helps users decide if it’s worth accessing your site or opting for another one on the list. The secret is to experiment until you get a satisfactory number of hits.
Try to meet the following meta description requirements:
- Length of 150–160 characters, but preferably not more than 156.
- Use the main keyword close to the beginning and a few variations/synonyms later, in a conversational, user-friendly, and easy-to-understand format.
- Provide valuable and compelling information to get users to visit this page.
- It must be unique at the domain level (but also at the level of the entire WWW network).
- Avoid excessive keyword stuffing.
Also, keep in mind that sometimes it would be good not to write a meta description, but this is a topic that needs to be experienced. When search engines can’t find a description — they will generate one and use it in that text’s snippet in the results list.
This can be advantageous because the automatically generated description uses snippets of content based on the search query, making it relevant and captivating to the user.
It is important to understand that meta description is not a key element for search engines in crawling, indexing, or generating results. Not at all.
This convinces the user to click on a particular search result and not others. That’s why you don’t need to use too many keywords.
All pages should contain images because they play an important role in search rankings. They can appear as a result of searching for an image, but they also contribute to SEO in general.
The existence of cheerful and presentable pages delights the user, and the graphic sections easily add the missing ingredient from the content. Advanced search engines can also interpret the text from images, but it is not recommended to hide keywords that can be perfectly read and identified inside images.
For optimization, use the most important keywords for the first image, the following (synonyms, variations) for the second image, long-tail keywords for the third, and so on.
Image optimization must meet the following requirements:
- The file name must be contextually close to the URL suffix.
- Separate by hyphens (-) the keywords in the file name.
- Use only simple characters (letters) in the name.
- Do not use special characters in the file name.
- Make sure you use good quality images.
- Use the appropriate resolution.
- Ensure the image file size is as small as possible (use appropriate formats: gif, png, jpg).
- Add an ALT attribute — alternate text, displayed when the image cannot be loaded; this text should be very close to the meta description's content.
- Add a TITLE attribute — the name of the image, which appears as an information note when you place the cursor on the image; it should be very close to the page's tag.
Another factor that determines your search engine rankings and your choice when looking for the best onpage SEO tool online is content.
We could say that the site’s existence depends on the content or that the content is the King. This is the main element that attracts users to the website, makes them happy, makes them share the page, and make it popular.
The user searches for what interests him, then analyzes the search results list, examines URLs, titles, subtitles, meta descriptions, etc. Only then does he decide to visit your page. At this point, things get really interesting.
It is important to remember that a user will decide in 2 or 3 seconds whether or not a particular page provides them with the information they need. This interval is a critical one, and all the information in front of the user must be modeled and optimized to facilitate his decision.
H1 is the first thing users see. The first paragraph is the second element observed, and only after their analysis users will decide whether or not that page meets their needs. If the person returns to the search engine results page (“pogo-sticking”) — your position in the rankings will suffer. If it stays on the page — the content must convince him that it was worth the effort.
There are no strict rules about how to write great content, but it has to be great. However, one detail must be kept in mind — the layout must be designed so that the user does not have to read each section of content to learn the basics. Instead — it should be able to effectively scan the page and easily extract the most important items.
To obtain a great content layout, you could experiment with subtitles, texts written in bold, internal contents, ordered or unordered lists of elements, etc., all of which should help highlight the main ideas.
Here are some tips and little secrets:
- Write content for people, not search engines.
- Write at least a few hundred words.
- Conceive the first paragraph as a summary of the page.
- Place the targeted words at the beginning of the text.
- Start content only with text, and then you can add other formats if you want.
- Avoid Flash banners.
- Avoid ads.
- Include at least one image to make the content more enjoyable.
- Add a link to another great page, especially if the visitor gets more details there.
- Provide unique value, relevant information, develop the title, leave the potential visitor the impression of an interesting and informative environment.
- Place the most important ideas first, and then work them out.
- Users usually visually scan the page, so write short paragraphs that highlight a single idea.
- Use the main keyword no more than 2 or 3 times per page.
- Use variations and synonyms of the main keyword several times.
- Create great content without thinking about the frequent keyword usage.
- Avoid excessive keywords, but keep in mind that those keywords will be indexed and may drive traffic.
- Include at least a list of ordered or unordered items (replacing paragraphs or enumerations), with no more than 7–10 points, briefly worded. This will make it easier for users to store content.
- Group paragraphs and include subtitles that contain important keywords.
- Include a table with subtitles on that page at the top of the page.
- Use bold, italic, or underline text to highlight meaningful keywords and ideas.
- Make sure there are no typos or typos in the content before publishing the content on the page.
Links are essential for SEO. It is considered a good user experience to include links to other excellent pages that further address the given topic. These are usually (and should always be) highlighted in the text to facilitate the document scanning process.
When optimizing links, you should consider the following tips:
- Use a small number of links (<10).
- Insert links to excellent pages.
- Use bold, italic, or underscore characters if you want to highlight a certain idea.
- Add a TITLE attribute, which will appear as an informational note when you place the cursor on the link and should describe exactly (but concisely) the page the user will access by clicking on the link.
- Use keywords with search potential as your reference text (not just your URL or ‘click here’).
- Use absolute URLs.
- Do not use URL redirects.
- Avoid excessive keyword stuffing in the reference text or the “title” attribute.
- Include links to pages you want to place above in search rankings.
So, what is the best onpage SEO tool online?
Now that you know what features to look for when choosing the best onpage SEO tool online, I have prepared a list of the tools I used and found very good. You could easily perform the onpage SEO analysis manually, but it is time-consuming and tedious.
When choosing the best onpage SEO tool online, you have to consider all the factors that the tool can audit, the subscription price (most SEO tools are a bit on the expensive side), and their limits.
Most SEO experts will recommend their own favorite tool. Does this mean that it is the best tool? No. Each one has pros and cons. It just comes down to the features they offer and what tool you feel comfortable working with.